{"id":794,"date":"2023-08-02T09:59:59","date_gmt":"2023-08-02T08:59:59","guid":{"rendered":"https:\/\/amy.besmartdev.co.uk\/?post_type=portfolio&#038;p=794"},"modified":"2023-08-10T21:20:17","modified_gmt":"2023-08-10T20:20:17","slug":"post-6","status":"publish","type":"portfolio","link":"https:\/\/amy.besmartdev.co.uk\/index.php\/portfolio\/post-6\/","title":{"rendered":"Citizen Recruitment"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"794\" class=\"elementor elementor-794\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-750d3686 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"750d3686\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-28bafc52\" data-id=\"28bafc52\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e949c39 elementor-widget elementor-widget-heading\" data-id=\"e949c39\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.14.0 - 26-06-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">CITIZEN HOUSING<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-149de296 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"149de296\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">BRANDING, CAMPAIGN MATERIAL\n&amp; SOCIAL POSTS<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-speed=\"3s\" data-background-size=\"400% 100%\" data-animation-name=\"AnimatedGradientBgLeft\" data-angle=\"90deg\" data-color=\"#F6AD1F,#F7496A,#565AD8,#F6AD1F,#F7496A\" class=\"elementor-section elementor-top-section elementor-element elementor-element-f1ed27b raven-animated-gradient-yes elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f1ed27b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4525b020\" data-id=\"4525b020\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-42e176f9 elementor-widget elementor-widget-spacer\" data-id=\"42e176f9\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.14.0 - 26-06-2023 *\/\n.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-22c2d8f4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"22c2d8f4\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-425f29fb\" data-id=\"425f29fb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-375a2312 elementor-widget elementor-widget-text-editor\" data-id=\"375a2312\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.14.0 - 26-06-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Citizen approached us with a brief to design a leaflet for their recruitment campaign &#8211; and next thing you know, we&#8217;ve been asked for a ton more work.<br \/>(I must have done something right then!)<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-470b8cab elementor-widget elementor-widget-text-editor\" data-id=\"470b8cab\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>I love pushing an existing brand further to see if I can mix things up a little. Sometimes it can help a client that they&#8217;ve been missing a trick with an existing brand element &#8211; this is a perfect example.<\/p><p>\u00a0<\/p><p>Citizen have a great logo that creates a unique shape, so why leave it there? I decided to take the outline of the logo and use it as an element in itself, which I fondly call &#8216;the lillie-pad.&#8217; Now it can be used as a shape or a frame for an image.<\/p><p>This was such a fun brand to work with, and I loved including their photography, brand colours and gradient to form a bold and exciting design.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6267c996\" data-id=\"6267c996\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-589f313 elementor-widget elementor-widget-image\" data-id=\"589f313\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.14.0 - 26-06-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"http:\/\/amy.besmartdev.co.uk\/wp-content\/uploads\/2023\/07\/poster-mockup.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"poster mockup\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjMxLCJ1cmwiOiJodHRwczpcL1wvYW15LmJlc21hcnRkZXYuY28udWtcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjNcLzA3XC9wb3N0ZXItbW9ja3VwLmpwZyJ9\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/amy.besmartdev.co.uk\/wp-content\/uploads\/2023\/07\/poster-mockup.jpg\" title=\"poster mockup\" alt=\"poster mockup\" loading=\"lazy\" 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then!) I love pushing an existing brand further to see if I can mix [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":231,"menu_order":0,"comment_status":"open","ping_status":"open","template":"elementor_header_footer","portfolio_category":[],"portfolio_tag":[],"class_list":["post-794","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/amy.besmartdev.co.uk\/index.php\/wp-json\/wp\/v2\/portfolio\/794","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/amy.besmartdev.co.uk\/index.php\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/amy.besmartdev.co.uk\/index.php\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/amy.besmartdev.co.uk\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/amy.besmartdev.co.uk\/index.php\/wp-json\/wp\/v2\/comments?post=794"}],"version-history":[{"count":15,"href":"https:\/\/amy.besmartdev.co.uk\/index.php\/wp-json\/wp\/v2\/portfolio\/794\/revisions"}],"predecessor-version":[{"id":1060,"href":"https:\/\/amy.besmartdev.co.uk\/index.php\/wp-json\/wp\/v2\/portfolio\/794\/revisions\/1060"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/amy.besmartdev.co.uk\/index.php\/wp-json\/wp\/v2\/media\/231"}],"wp:attachment":[{"href":"https:\/\/amy.besmartdev.co.uk\/index.php\/wp-json\/wp\/v2\/media?parent=794"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/amy.besmartdev.co.uk\/index.php\/wp-json\/wp\/v2\/portfolio_category?post=794"},{"taxonomy":"portfolio_tag","embeddable":true,"href":"https:\/\/amy.besmartdev.co.uk\/index.php\/wp-json\/wp\/v2\/portfolio_tag?post=794"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}