{"id":790,"date":"2023-08-02T09:55:00","date_gmt":"2023-08-02T08:55:00","guid":{"rendered":"https:\/\/amy.besmartdev.co.uk\/?post_type=portfolio&#038;p=790"},"modified":"2023-08-10T21:32:31","modified_gmt":"2023-08-10T20:32:31","slug":"post-4","status":"publish","type":"portfolio","link":"https:\/\/amy.besmartdev.co.uk\/index.php\/portfolio\/post-4\/","title":{"rendered":"Newlife : Sparkle Day"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"790\" class=\"elementor elementor-790\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-26d5c0e8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"26d5c0e8\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3d303cc\" data-id=\"3d303cc\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2fc3f475 elementor-widget elementor-widget-heading\" data-id=\"2fc3f475\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.14.0 - 26-06-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">SPARKLE DAY CAMPAIGN<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e06fdcf elementor-widget elementor-widget-heading\" data-id=\"5e06fdcf\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">CAMPAIGN IDENTITY &amp; MATERIAL<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-speed=\"3s\" data-background-size=\"400% 100%\" data-animation-name=\"AnimatedGradientBgLeft\" data-angle=\"90deg\" data-color=\"#F6AD1F,#F7496A,#565AD8,#F6AD1F,#F7496A\" class=\"elementor-section elementor-top-section elementor-element elementor-element-35b2317b raven-animated-gradient-yes elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"35b2317b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4481c0e3\" data-id=\"4481c0e3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-14cb7165 elementor-widget elementor-widget-spacer\" data-id=\"14cb7165\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.14.0 - 26-06-2023 *\/\n.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5115662f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5115662f\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-dadbf3a\" data-id=\"dadbf3a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e0e1d85 elementor-widget elementor-widget-text-editor\" data-id=\"e0e1d85\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.14.0 - 26-06-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Newlife&#8217;s Sparkle Day fundraising campaign was the first branding brief I attempted at the start of my apprenticeship &#8211; and my design was actually chosen &#8211; so this case study is near and dear to my heart.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40c0e4ab elementor-widget elementor-widget-text-editor\" data-id=\"40c0e4ab\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Newlife wanted a brand identity and marketing material to raise awareness and funds for their charity for disabled children. This campaign would target nurseries, schools, colleges, and businesses and persuade them to get glammed up, put their hands in their pocket and donate to a good cause.<\/p><p>To give this brand identity the &#8216;sparkle&#8217; factor it deserves, I create a fun and friendly logo using stars, sparkle and a smiley face. The colours uses the brands existing Newlife colours with a bright yellow to incorporate with it.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2ba65fa6\" data-id=\"2ba65fa6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-64506d16 elementor-widget elementor-widget-image\" data-id=\"64506d16\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.14.0 - 26-06-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"http:\/\/amy.besmartdev.co.uk\/wp-content\/uploads\/2023\/08\/Sparkle-Day-logo-1.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Sparkle Day logo\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6OTUwLCJ1cmwiOiJodHRwczpcL1wvYW15LmJlc21hcnRkZXYuY28udWtcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjNcLzA4XC9TcGFya2xlLURheS1sb2dvLTEuanBnIn0%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/amy.besmartdev.co.uk\/wp-content\/uploads\/2023\/08\/Sparkle-Day-logo-1-1024x682.jpg\" class=\"attachment-large size-large wp-image-950\" alt=\"\" srcset=\"https:\/\/amy.besmartdev.co.uk\/wp-content\/uploads\/2023\/08\/Sparkle-Day-logo-1-1024x682.jpg 1024w, https:\/\/amy.besmartdev.co.uk\/wp-content\/uploads\/2023\/08\/Sparkle-Day-logo-1-300x200.jpg 300w, https:\/\/amy.besmartdev.co.uk\/wp-content\/uploads\/2023\/08\/Sparkle-Day-logo-1-768x512.jpg 768w, https:\/\/amy.besmartdev.co.uk\/wp-content\/uploads\/2023\/08\/Sparkle-Day-logo-1-1536x1024.jpg 1536w, https:\/\/amy.besmartdev.co.uk\/wp-content\/uploads\/2023\/08\/Sparkle-Day-logo-1.jpg 2000w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-23de0ac1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"23de0ac1\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1a3ed08a\" data-id=\"1a3ed08a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-77a1762f elementor-widget elementor-widget-image\" data-id=\"77a1762f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"http:\/\/amy.besmartdev.co.uk\/wp-content\/uploads\/2023\/08\/Sparkle-Day-Card-1.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Sparkle Day Card\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6OTQ5LCJ1cmwiOiJodHRwczpcL1wvYW15LmJlc21hcnRkZXYuY28udWtcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjNcLzA4XC9TcGFya2xlLURheS1DYXJkLTEuanBnIn0%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/amy.besmartdev.co.uk\/wp-content\/uploads\/2023\/08\/Sparkle-Day-Card-1-1024x682.jpg\" class=\"attachment-large size-large wp-image-949\" alt=\"\" srcset=\"https:\/\/amy.besmartdev.co.uk\/wp-content\/uploads\/2023\/08\/Sparkle-Day-Card-1-1024x682.jpg 1024w, https:\/\/amy.besmartdev.co.uk\/wp-content\/uploads\/2023\/08\/Sparkle-Day-Card-1-300x200.jpg 300w, https:\/\/amy.besmartdev.co.uk\/wp-content\/uploads\/2023\/08\/Sparkle-Day-Card-1-768x512.jpg 768w, https:\/\/amy.besmartdev.co.uk\/wp-content\/uploads\/2023\/08\/Sparkle-Day-Card-1-1536x1024.jpg 1536w, https:\/\/amy.besmartdev.co.uk\/wp-content\/uploads\/2023\/08\/Sparkle-Day-Card-1.jpg 2000w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1c6519d0\" data-id=\"1c6519d0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-41966e96 elementor-widget elementor-widget-text-editor\" data-id=\"41966e96\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>When creating the campaign marketing, we wanted to use imagery and words to give an emotive tone, so included some of the lovely photography of the children that this funding would go to support.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6042b1ba elementor-widget elementor-widget-text-editor\" data-id=\"6042b1ba\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Adding the elements from the logo to envelop these images only adds to the fun factor of this material &#8211; something that will be sure to grab the attention of both business owners and children.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>SPARKLE DAY CAMPAIGN CAMPAIGN IDENTITY &amp; MATERIAL Newlife&#8217;s Sparkle Day fundraising campaign was the first branding brief I attempted at the start of my apprenticeship &#8211; and my design was actually chosen &#8211; so this case study is near and dear to my heart. Newlife wanted a brand identity and marketing material to raise awareness [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":949,"menu_order":0,"comment_status":"open","ping_status":"open","template":"elementor_header_footer","portfolio_category":[6],"portfolio_tag":[],"class_list":["post-790","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-besmart"],"acf":[],"_links":{"self":[{"href":"https:\/\/amy.besmartdev.co.uk\/index.php\/wp-json\/wp\/v2\/portfolio\/790","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/amy.besmartdev.co.uk\/index.php\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/amy.besmartdev.co.uk\/index.php\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/amy.besmartdev.co.uk\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/amy.besmartdev.co.uk\/index.php\/wp-json\/wp\/v2\/comments?post=790"}],"version-history":[{"count":16,"href":"https:\/\/amy.besmartdev.co.uk\/index.php\/wp-json\/wp\/v2\/portfolio\/790\/revisions"}],"predecessor-version":[{"id":1065,"href":"https:\/\/amy.besmartdev.co.uk\/index.php\/wp-json\/wp\/v2\/portfolio\/790\/revisions\/1065"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/amy.besmartdev.co.uk\/index.php\/wp-json\/wp\/v2\/media\/949"}],"wp:attachment":[{"href":"https:\/\/amy.besmartdev.co.uk\/index.php\/wp-json\/wp\/v2\/media?parent=790"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/amy.besmartdev.co.uk\/index.php\/wp-json\/wp\/v2\/portfolio_category?post=790"},{"taxonomy":"portfolio_tag","embeddable":true,"href":"https:\/\/amy.besmartdev.co.uk\/index.php\/wp-json\/wp\/v2\/portfolio_tag?post=790"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}