{"id":697,"date":"2023-07-21T09:51:59","date_gmt":"2023-07-21T08:51:59","guid":{"rendered":"https:\/\/amy.besmartdev.co.uk\/?post_type=portfolio&#038;p=697"},"modified":"2023-08-10T22:08:04","modified_gmt":"2023-08-10T21:08:04","slug":"wain-besmart","status":"publish","type":"portfolio","link":"https:\/\/amy.besmartdev.co.uk\/index.php\/portfolio\/wain-besmart\/","title":{"rendered":"Social Care Workforce"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"697\" class=\"elementor elementor-697\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a84d613 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a84d613\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f9a3558\" data-id=\"f9a3558\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-36002de elementor-widget elementor-widget-heading\" data-id=\"36002de\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.14.0 - 26-06-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">SOCIAL CARE WORKFORCE<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c506717 elementor-widget elementor-widget-heading\" data-id=\"c506717\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">BRAND IDENTITY<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-speed=\"3s\" data-background-size=\"400% 100%\" data-animation-name=\"AnimatedGradientBgLeft\" data-angle=\"90deg\" data-color=\"#F6AD1F,#F7496A,#565AD8,#F6AD1F,#F7496A\" class=\"elementor-section elementor-top-section elementor-element elementor-element-328d21c raven-animated-gradient-yes elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"328d21c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-72d19e2\" data-id=\"72d19e2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-765b58c elementor-widget elementor-widget-spacer\" data-id=\"765b58c\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.14.0 - 26-06-2023 *\/\n.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-32d6c6e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"32d6c6e\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-b0ffddf\" data-id=\"b0ffddf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9a75e9f elementor-widget elementor-widget-text-editor\" data-id=\"9a75e9f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.14.0 - 26-06-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Staffordshire County Council requested our help with their recruitment campaign for the Social Care industry &#8211; asking for a brand identity, strategy document, and marketing material.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e6ecbb elementor-widget elementor-widget-text-editor\" data-id=\"6e6ecbb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>This became a whole team approach to the logo design, and after we had all put forward various designs, it was my design that was chosen by the client.\u00a0<br \/>I used the purposed of this campaign to inform the design, creating an abstract shape that symbolised two figures supporting each other, a heart and a smiley face &#8211; reflecting the love, care and friendliness that goes into this line of work. This brand identity than went on to inform the designs for the marketing and strategy design created by the rest of the team.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-02f5953\" data-id=\"02f5953\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bf4d798 elementor-widget elementor-widget-image\" data-id=\"bf4d798\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.14.0 - 26-06-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"http:\/\/amy.besmartdev.co.uk\/wp-content\/uploads\/2023\/07\/logo-mockup-e1691477234251.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"logo mockup\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6ODE1LCJ1cmwiOiJodHRwczpcL1wvYW15LmJlc21hcnRkZXYuY28udWtcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjNcLzA3XC9sb2dvLW1vY2t1cC1lMTY5MTQ3NzIzNDI1MS5qcGcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"658\" src=\"https:\/\/amy.besmartdev.co.uk\/wp-content\/uploads\/2023\/07\/logo-mockup-e1691477234251-1024x658.jpg\" class=\"attachment-large size-large wp-image-815\" alt=\"\" srcset=\"https:\/\/amy.besmartdev.co.uk\/wp-content\/uploads\/2023\/07\/logo-mockup-e1691477234251-1024x658.jpg 1024w, https:\/\/amy.besmartdev.co.uk\/wp-content\/uploads\/2023\/07\/logo-mockup-e1691477234251-300x193.jpg 300w, https:\/\/amy.besmartdev.co.uk\/wp-content\/uploads\/2023\/07\/logo-mockup-e1691477234251-768x493.jpg 768w, https:\/\/amy.besmartdev.co.uk\/wp-content\/uploads\/2023\/07\/logo-mockup-e1691477234251.jpg 1121w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9181fa4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9181fa4\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-df10a06\" data-id=\"df10a06\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8b233a4 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"8b233a4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"http:\/\/amy.besmartdev.co.uk\/wp-content\/uploads\/2023\/07\/Research-colours.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Research colours\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTAzNSwidXJsIjoiaHR0cHM6XC9cL2FteS5iZXNtYXJ0ZGV2LmNvLnVrXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDIzXC8wN1wvUmVzZWFyY2gtY29sb3Vycy5qcGcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/amy.besmartdev.co.uk\/wp-content\/uploads\/2023\/07\/Research-colours.jpg\" title=\"Research colours\" alt=\"Research colours\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9add317\" data-id=\"9add317\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c813afc elementor-widget elementor-widget-text-editor\" data-id=\"c813afc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Another strong point of mine is my in-depth and thorough research skills &#8211; something which has now be adopted by Be Smart and included in the client process to understand the brief and give the design process a kickstart in the right direction.\u00a0<\/p><p>This process can result in colour palettes, fonts and typefaces, mood boards, elements and tones &#8211; the building blocks of a strong brand.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e6aeb4 elementor-widget elementor-widget-text-editor\" data-id=\"7e6aeb4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>For this brief I conducted some research into the target audience of this campaign (young people) and discovered colours admired by the Gen Z community. <br \/>This research developed our design ideas, and we were able to adapt my suggestions to create a wonderful, gentle by eye-catching brand palette.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ced0f93 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ced0f93\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8e0bd76\" data-id=\"8e0bd76\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-66eb119 raven-skin-carousel raven-arrows-yes raven-pagination-type-bullets elementor-pagination-position-outside elementor-widget elementor-widget-raven-media-carousel\" data-id=\"66eb119\" data-element_type=\"widget\" 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href=\"http:\/\/amy.besmartdev.co.uk\/wp-content\/uploads\/2023\/07\/Strategy-Document-Cover-mockup.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"66eb119\" data-elementor-lightbox-title=\"Strategy Document Cover mockup\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6ODIzLCJ1cmwiOiJodHRwczpcL1wvYW15LmJlc21hcnRkZXYuY28udWtcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjNcLzA3XC9TdHJhdGVneS1Eb2N1bWVudC1Db3Zlci1tb2NrdXAuanBnIiwic2xpZGVzaG93IjoiNjZlYjExOSJ9\">\t\t<div class=\"raven-carousel-image\" style=\"background-image: url(https:\/\/amy.besmartdev.co.uk\/wp-content\/uploads\/2023\/07\/Strategy-Document-Cover-mockup.jpg)\">\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"navigation-arrow-prev--position-left navigation-arrow-prev--position-top elementor-swiper-button elementor-swiper-button-prev\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-left\"><\/i>\t\t\t\t\t\t\t<span class=\"elementor-screen-only\">Previous<\/span>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"navigation-arrow-next--position-right navigation-arrow-next--position-top elementor-swiper-button elementor-swiper-button-next\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t\t\t\t\t<span class=\"elementor-screen-only\">Next<\/span>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>SOCIAL CARE WORKFORCE BRAND IDENTITY Staffordshire County Council requested our help with their recruitment campaign for the Social Care industry &#8211; asking for a brand identity, strategy document, and marketing material.\u00a0 This became a whole team approach to the logo design, and after we had all put forward various designs, it was my design that 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