I love pushing an existing brand further to see if I can mix things up a little. Sometimes it can help a client that they’ve been missing a trick with an existing brand element – this is a perfect example.

Citizen have a great logo that creates a unique shape, so why leave it there? I decided to take the outline of the logo and use it as an element in itself, which I fondly call ‘the lillie-pad.’ Now it can be used as a shape or a frame for an image.

This was such a fun brand to work with, and I loved including their photography, brand colours and gradient to form a bold and exciting design.